About Me.
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I have a strong passion to empower the working class through education and awareness of issues affecting our communities.
I have several years of public relations, graphic design and marketing experience. Having worked with sponsorship's such as the NFL and NBA I am able to deliver effective messaging on an array of topics and issues. Beyond my work in public relations, I have been a long time progressive providing political communication consulting to Arizona political races at the local to state level. |
Professional Skills
Experienced in crisis communication, graphic design, event coordination, and media relations.
Professional Experience
COMMUNICATIONS DIRECTOR/PARTNER | Shutter Proof Marketing | 2017-Present
● Direct and managed multiple political campaigns in Arizona.
● Responsible for conceptualization and execution of political campaign communication.
● Created designs and production of graphics for print and digital advertisements.
● Developed digital videos, website and overall strategic messaging.
● Manage multiple social media platforms , including content development to increase engagement.
● Oversaw and mentored 6 interns who assisted in communications and community outreach efforts.
● Liaison to the public, clients and media for all campaign inquiries and crisis communication needs.
PR & Marketing Manager | Phoenix Forge/ GateWay Community College | 2019-Present
● Responsible for conceptualization and execution of Phoenix Forge brand and marketing strategy.
● Created designs and production of graphics for print and digital advertisements.
● Develop and manage Phoenix Forge website (PHXForge.com)
● Manage multiple social media platforms , including content development to increase engagement.
● Liaison to the public, clients and media for all Phoenix Forge.
EDITOR-IN-CHIEF | The UM | January 2019 - July 2019
● Write and edit feature stories for community news site.
● Recruit and manage five community news reporters.
● Developed digital videos, website and overall strategic messaging.
● Cover community events to produce digital and social media content.
● Create Arizona focused daily social media posts of original and curated content.
● Keep the website updated with articles and develop longer stories when necessary.
● Monitor news and alert staff and contributors to aid their coverage.
● Input and manage multiple stories in content management system.
● Support staff and contributors for the daily email distribution.
CAMPAIGN MANAGER | Re-Elect Senator Martin Quezada | January 2018-November 2018
● Crisis communication consultant for legislative and school board issues.
● Created designs and production of video, graphics for mailers, flyers and social media post.
● Developed creative and messaging strategy for digital advertisement.
● Coordinated fundraising events, including promotion and logistical needs.
● Designed, created content and maintained campaign website.
DIRECTOR OF COMMUNICATIONS | Arizona Milk Producers | September 2017-March 2018
● Wrote and distributed press releases, pitched stories and oversaw all associated activities to ensure success.
● Managed social media channels, created and implemented social media engagement to increase traffic.
● Oversaw crisis communication for local and national issues related to dairy farming.
● Lead communications strategy for business merge between Arizona and Nevada Dairy Council.
● Maintained website updates, wrote, edited and coordinated distribution of newsletters for consumers and stakeholders.
● Developed and directed paid advertisements, articles and other communications related to dairy campaigns.
● Directed statewide college scholarship contest awarding $30,000 in scholarships to Arizona students in partnership with the Fiesta Bowl.
● Managed statewide youth Fiesta Bowl Half Pint Contest, including promotion through local news outlets and radio advertisement.
COMMUNITY RELATIONS REPRESENTATIVE | Valley Metro | July 2014-October 2017
● Lead coordinator on mega events including NCAA Final Four, Super Bowl XLIX and College Football Playoffs.
● Project outreach manager of regional bus service schedule/route changes, informed riders of upcoming changes through a layered communications campaign strategy.
● Coordinated and lead public hearing and community meetings to gain public's comments on various transportation projects throughout region.
●Maintained community relations department budget including cost projections for upcoming events for 14 different construction projects throughout Metro Phoenix area.
● Prepared and sent various broadcast newsletters/updates to stakeholders through email marketing tool (MyEmma).
COMMUNICATIONS DIRECTOR | Senator Quezada, LD 29 | January 2014-Present
● Consulted crisis communication for legislative and school board issues as it pertained to client.
● Created designs and production of video, print and digital graphics for mailers, flyers, and social media post.
● Designed, created content, and maintain campaign website.
PUBLIC RELATIONS COMMUNICATIONS CONSULTANT | Freelance |April 2010-October 2017
● Responsible for conceptualization and execution of political/business campaigns for print, web, and social media.
● Created designs and production of graphics for mailers, flyers, and social media post.
● Developed campaign messaging to increase awareness and voter engagement for Arizona state senate campaigns.
● Manage multiple social media platforms , including content development to increase engagement.
● Served as a liaison to the public, clients and media for crisis communication issues and earned media.
CORPORATE COMMUNICATIONS INTERN | Arizona Public Service | May 2014 – August 2014
● Created internal employee volunteer program and developed a campaign to increases participation in program.
● Developed campaign brand and messaging, including a long-term tagline to inform audience of program.
● Produced campaign video, including pre and post production interviews, testimonials and other communication pieces.
● Coordinated campaign launch event with staff to promote volunteer program.
● Assisted in conceptualization of several creative projects developed to increase brand and company culture.
BROADCAST INTERN | Arizona State Capitol, Arizona Senate | Arizona Capitol Television | May 2013
● Operated robotic cameras to produce live coverage of House and Senate proceedings for cable television.
● Researched, wrote, shot, edited, and produced video segments for Arizona Capitol Television.
● Conducted television interviews with legislators and legislative staff.
Education
BACHELORS OF SCIENCE | Northern Arizona University |Public Administration
JOURNALISM CERTIFICATE | Paradise Valley Community College | 2013
ASSOCIATES OF APPLIED SCIENCE | Glendale Community College | Public Relations | 2012
Professional Development
Political Leadership Fellow | Leading for Change (LFC) | May 2016
Crisis Communications Training | Dairy Management Inc. | January 2018
Experienced in crisis communication, graphic design, event coordination, and media relations.
- Master in Adobe InDesign, Microsoft Word, Outlook, PowerPoint, Excel, Publisher, Final Cut Pro, Rushworks, Compix, Granicus, MyEmma, Hootsuite, MailChimp, Buffer, Weebly and Wordpress
- Proficient in Adobe Illustrator, Adobe Premiere
Professional Experience
COMMUNICATIONS DIRECTOR/PARTNER | Shutter Proof Marketing | 2017-Present
● Direct and managed multiple political campaigns in Arizona.
● Responsible for conceptualization and execution of political campaign communication.
● Created designs and production of graphics for print and digital advertisements.
● Developed digital videos, website and overall strategic messaging.
● Manage multiple social media platforms , including content development to increase engagement.
● Oversaw and mentored 6 interns who assisted in communications and community outreach efforts.
● Liaison to the public, clients and media for all campaign inquiries and crisis communication needs.
PR & Marketing Manager | Phoenix Forge/ GateWay Community College | 2019-Present
● Responsible for conceptualization and execution of Phoenix Forge brand and marketing strategy.
● Created designs and production of graphics for print and digital advertisements.
● Develop and manage Phoenix Forge website (PHXForge.com)
● Manage multiple social media platforms , including content development to increase engagement.
● Liaison to the public, clients and media for all Phoenix Forge.
EDITOR-IN-CHIEF | The UM | January 2019 - July 2019
● Write and edit feature stories for community news site.
● Recruit and manage five community news reporters.
● Developed digital videos, website and overall strategic messaging.
● Cover community events to produce digital and social media content.
● Create Arizona focused daily social media posts of original and curated content.
● Keep the website updated with articles and develop longer stories when necessary.
● Monitor news and alert staff and contributors to aid their coverage.
● Input and manage multiple stories in content management system.
● Support staff and contributors for the daily email distribution.
CAMPAIGN MANAGER | Re-Elect Senator Martin Quezada | January 2018-November 2018
● Crisis communication consultant for legislative and school board issues.
● Created designs and production of video, graphics for mailers, flyers and social media post.
● Developed creative and messaging strategy for digital advertisement.
● Coordinated fundraising events, including promotion and logistical needs.
● Designed, created content and maintained campaign website.
DIRECTOR OF COMMUNICATIONS | Arizona Milk Producers | September 2017-March 2018
● Wrote and distributed press releases, pitched stories and oversaw all associated activities to ensure success.
● Managed social media channels, created and implemented social media engagement to increase traffic.
● Oversaw crisis communication for local and national issues related to dairy farming.
● Lead communications strategy for business merge between Arizona and Nevada Dairy Council.
● Maintained website updates, wrote, edited and coordinated distribution of newsletters for consumers and stakeholders.
● Developed and directed paid advertisements, articles and other communications related to dairy campaigns.
● Directed statewide college scholarship contest awarding $30,000 in scholarships to Arizona students in partnership with the Fiesta Bowl.
● Managed statewide youth Fiesta Bowl Half Pint Contest, including promotion through local news outlets and radio advertisement.
COMMUNITY RELATIONS REPRESENTATIVE | Valley Metro | July 2014-October 2017
● Lead coordinator on mega events including NCAA Final Four, Super Bowl XLIX and College Football Playoffs.
● Project outreach manager of regional bus service schedule/route changes, informed riders of upcoming changes through a layered communications campaign strategy.
● Coordinated and lead public hearing and community meetings to gain public's comments on various transportation projects throughout region.
●Maintained community relations department budget including cost projections for upcoming events for 14 different construction projects throughout Metro Phoenix area.
● Prepared and sent various broadcast newsletters/updates to stakeholders through email marketing tool (MyEmma).
COMMUNICATIONS DIRECTOR | Senator Quezada, LD 29 | January 2014-Present
● Consulted crisis communication for legislative and school board issues as it pertained to client.
● Created designs and production of video, print and digital graphics for mailers, flyers, and social media post.
● Designed, created content, and maintain campaign website.
PUBLIC RELATIONS COMMUNICATIONS CONSULTANT | Freelance |April 2010-October 2017
● Responsible for conceptualization and execution of political/business campaigns for print, web, and social media.
● Created designs and production of graphics for mailers, flyers, and social media post.
● Developed campaign messaging to increase awareness and voter engagement for Arizona state senate campaigns.
● Manage multiple social media platforms , including content development to increase engagement.
● Served as a liaison to the public, clients and media for crisis communication issues and earned media.
CORPORATE COMMUNICATIONS INTERN | Arizona Public Service | May 2014 – August 2014
● Created internal employee volunteer program and developed a campaign to increases participation in program.
● Developed campaign brand and messaging, including a long-term tagline to inform audience of program.
● Produced campaign video, including pre and post production interviews, testimonials and other communication pieces.
● Coordinated campaign launch event with staff to promote volunteer program.
● Assisted in conceptualization of several creative projects developed to increase brand and company culture.
BROADCAST INTERN | Arizona State Capitol, Arizona Senate | Arizona Capitol Television | May 2013
● Operated robotic cameras to produce live coverage of House and Senate proceedings for cable television.
● Researched, wrote, shot, edited, and produced video segments for Arizona Capitol Television.
● Conducted television interviews with legislators and legislative staff.
Education
BACHELORS OF SCIENCE | Northern Arizona University |Public Administration
JOURNALISM CERTIFICATE | Paradise Valley Community College | 2013
ASSOCIATES OF APPLIED SCIENCE | Glendale Community College | Public Relations | 2012
Professional Development
Political Leadership Fellow | Leading for Change (LFC) | May 2016
Crisis Communications Training | Dairy Management Inc. | January 2018