About Me.
|
I I am a 6th generation Arizonan with a strong passion to empower the working class through education and awareness of issues affecting our communities.
I have several years of public relations, graphic design, and marketing experience. I have worked in a wide variety of projects from grassroots political campaigns to large partnerships such as the NFL and NBA. With over 13 years of experience, I am able to deliver effective messaging on an array of topics and issues through paid and earned media. |
Professional Summary
Experienced Communications and Marketing Professional with a proven track record in strategic communication, creative design, event coordination, and media engagement. Proficient in utilizing various digital tools to drive effective campaigns and enhance brand presence with earned and paid media.
Professional Skills
Experienced in crisis communication, graphic design, event coordination, and media relations.
Master in Photography, Adobe InDesign, Microsoft Word, Outlook, Gmail, PowerPoint, Excel, Publisher, Final Cut Pro, Adobe Premiere, Adobe Lightroom, Rushworks, Compix, Granicus, Zoom, MyEmma, Hootsuite, MailChimp, Buffer, Weebly, WordPress, and Canva
Professional Achievements
2022 Reed Award Finalist, Best Campaign Logo for a Creative Campaign
2022 Reed Award Finalist, Outstanding Service Team
Professional Experience
COMMUNICATIONS DIRECTOR | Shutter Proof Marketing | 2017-Present
● Managed diverse communication projects, collaborating with clients to meet their marketing needs.
● Developed comprehensive communication strategies, integrating design, messaging, and digital presence.
● Produced impactful graphics and videos for both print and digital platforms.
● Crafted and executed digital fundraising strategies, achieving successful email and SMS campaigns.
● Designed websites which included photography, messaging and graphic design.
● Managed multiple social media platforms, including content development to increase engagement.
● Oversaw and mentored several staff and interns who assisted in communications and community outreach efforts.
● Liaison to the public, clients, and media for all inquiries and crisis communication needs.
PR & MARKETING MANAGER | Phoenix Forge/ GateWay Community College |Oct. 2019-Oct. 2021
● Responsible for conceptualization and execution of Phoenix Forge brand and marketing strategy.
● Created designs and production of graphics for print and digital advertisements.
● Develop and manage Phoenix Forge website (PHXForge.com)
● Manage multiple social media platforms, including content development to increase engagement.
● Liaison to the public, clients, and media for all Phoenix Forge.
EDITOR-IN-CHIEF | The UM Phoenix | February 2019-July 2019
● Write and edit feature stories for a community news site.
● Recruit and manage five community news reporters.
● Developed digital videos, website, and overall strategic messaging.
● Cover community events to produce digital and social media content.
● Create Arizona-focused daily social media posts of original and curated content.
● Keep the website updated with articles and develop longer stories when necessary.
● Monitor news and alert staff and contributors to aid their coverage.
● Input and manage multiple stories in a content management system.
● Support staff and contributors for the daily email distribution.
CAMPAIGN MANAGER | Re-Elect Senator Martin Quezada | January 2018-November 2020
● Crisis communication consultant for legislative and school board issues.
● Created designs and production of videos, graphics for mailers, flyers, and social media posts.
● Developed creative and messaging strategy for digital advertisement.
● Coordinated fundraising events, including promotion and logistical needs.
● Designed, created content, and maintained the campaign website.
DIRECTOR OF COMMUNICATIONS | Arizona Milk Producers | September 2017-March 2018
● Wrote and distributed press releases, pitched stories, and oversaw all associated activities to ensure success.
● Managed social media channels, created and implemented social media engagement to increase traffic.
● Oversaw crisis communication for local and national issues related to dairy farming.
● Lead communications strategy for business merges between Arizona and Nevada Dairy Council.
● Maintained website updates, wrote, edited, and coordinated distribution of newsletters for consumers and stakeholders.
● Developed and directed paid advertisements, articles, and other communications related to dairy campaigns.
● Directed statewide college scholarship contest awarding $30,000 in scholarships to Arizona students in partnership with the Fiesta Bowl.
● Managed statewide youth Fiesta Bowl Half Pint Contest, including promotion through local news outlets and radio advertisements.
COMMUNITY RELATIONS REPRESENTATIVE | Valley Metro | July 2014-October 2017
● Lead coordinator on mega-events including NCAA Final Four, Super Bowl XLIX, and College Football Playoffs.
● Project outreach manager of regional bus service schedule/route changes informed riders of upcoming changes through a layered communications campaign strategy.
● Coordinated and led public hearings and community meetings to gain public comments on various transportation projects throughout the region.
●Maintained community relations department budget including cost projections for upcoming events for 14 different construction projects throughout the Metro Phoenix area.
● Prepared and sent various broadcast newsletters/updates to stakeholders through an email marketing tool (MyEmma).
COMMUNICATIONS DIRECTOR | Senator Quezada, LD 29 | January 2014-November 2022
● Consulted crisis communication for legislative and school board issues as it pertained to the client.
● Created designs and production of video, print, and digital graphics for mailers, flyers, and social media posts.
● Designed, created content, and maintained the campaign website.
PUBLIC RELATIONS COMMUNICATIONS CONSULTANT | Freelance |April 2010-October 2017
● Responsible for conceptualization and execution of political/business campaigns for print, web, and social media.
● Created designs and production of graphics for mailers, flyers, and social media posts.
● Developed campaign messaging to increase awareness and voter engagement for Arizona state senate campaigns.
● Manage multiple social media platforms, including content development to increase engagement.
● Served as a liaison to the public, clients, and media for crisis communication issues and earned media.
Education
ASSOCIATES OF APPLIED SCIENCE | Glendale Community College|Public Relations
JOURNALISM CERTIFICATE | Paradise Valley Community College
Professional Development
Leadership Fellow | Leading for Change (LFC) | May 2016
Crisis Communications Training | Dairy Management Inc. | January 2018
Experienced Communications and Marketing Professional with a proven track record in strategic communication, creative design, event coordination, and media engagement. Proficient in utilizing various digital tools to drive effective campaigns and enhance brand presence with earned and paid media.
Professional Skills
Experienced in crisis communication, graphic design, event coordination, and media relations.
Master in Photography, Adobe InDesign, Microsoft Word, Outlook, Gmail, PowerPoint, Excel, Publisher, Final Cut Pro, Adobe Premiere, Adobe Lightroom, Rushworks, Compix, Granicus, Zoom, MyEmma, Hootsuite, MailChimp, Buffer, Weebly, WordPress, and Canva
Professional Achievements
2022 Reed Award Finalist, Best Campaign Logo for a Creative Campaign
2022 Reed Award Finalist, Outstanding Service Team
Professional Experience
COMMUNICATIONS DIRECTOR | Shutter Proof Marketing | 2017-Present
● Managed diverse communication projects, collaborating with clients to meet their marketing needs.
● Developed comprehensive communication strategies, integrating design, messaging, and digital presence.
● Produced impactful graphics and videos for both print and digital platforms.
● Crafted and executed digital fundraising strategies, achieving successful email and SMS campaigns.
● Designed websites which included photography, messaging and graphic design.
● Managed multiple social media platforms, including content development to increase engagement.
● Oversaw and mentored several staff and interns who assisted in communications and community outreach efforts.
● Liaison to the public, clients, and media for all inquiries and crisis communication needs.
PR & MARKETING MANAGER | Phoenix Forge/ GateWay Community College |Oct. 2019-Oct. 2021
● Responsible for conceptualization and execution of Phoenix Forge brand and marketing strategy.
● Created designs and production of graphics for print and digital advertisements.
● Develop and manage Phoenix Forge website (PHXForge.com)
● Manage multiple social media platforms, including content development to increase engagement.
● Liaison to the public, clients, and media for all Phoenix Forge.
EDITOR-IN-CHIEF | The UM Phoenix | February 2019-July 2019
● Write and edit feature stories for a community news site.
● Recruit and manage five community news reporters.
● Developed digital videos, website, and overall strategic messaging.
● Cover community events to produce digital and social media content.
● Create Arizona-focused daily social media posts of original and curated content.
● Keep the website updated with articles and develop longer stories when necessary.
● Monitor news and alert staff and contributors to aid their coverage.
● Input and manage multiple stories in a content management system.
● Support staff and contributors for the daily email distribution.
CAMPAIGN MANAGER | Re-Elect Senator Martin Quezada | January 2018-November 2020
● Crisis communication consultant for legislative and school board issues.
● Created designs and production of videos, graphics for mailers, flyers, and social media posts.
● Developed creative and messaging strategy for digital advertisement.
● Coordinated fundraising events, including promotion and logistical needs.
● Designed, created content, and maintained the campaign website.
DIRECTOR OF COMMUNICATIONS | Arizona Milk Producers | September 2017-March 2018
● Wrote and distributed press releases, pitched stories, and oversaw all associated activities to ensure success.
● Managed social media channels, created and implemented social media engagement to increase traffic.
● Oversaw crisis communication for local and national issues related to dairy farming.
● Lead communications strategy for business merges between Arizona and Nevada Dairy Council.
● Maintained website updates, wrote, edited, and coordinated distribution of newsletters for consumers and stakeholders.
● Developed and directed paid advertisements, articles, and other communications related to dairy campaigns.
● Directed statewide college scholarship contest awarding $30,000 in scholarships to Arizona students in partnership with the Fiesta Bowl.
● Managed statewide youth Fiesta Bowl Half Pint Contest, including promotion through local news outlets and radio advertisements.
COMMUNITY RELATIONS REPRESENTATIVE | Valley Metro | July 2014-October 2017
● Lead coordinator on mega-events including NCAA Final Four, Super Bowl XLIX, and College Football Playoffs.
● Project outreach manager of regional bus service schedule/route changes informed riders of upcoming changes through a layered communications campaign strategy.
● Coordinated and led public hearings and community meetings to gain public comments on various transportation projects throughout the region.
●Maintained community relations department budget including cost projections for upcoming events for 14 different construction projects throughout the Metro Phoenix area.
● Prepared and sent various broadcast newsletters/updates to stakeholders through an email marketing tool (MyEmma).
COMMUNICATIONS DIRECTOR | Senator Quezada, LD 29 | January 2014-November 2022
● Consulted crisis communication for legislative and school board issues as it pertained to the client.
● Created designs and production of video, print, and digital graphics for mailers, flyers, and social media posts.
● Designed, created content, and maintained the campaign website.
PUBLIC RELATIONS COMMUNICATIONS CONSULTANT | Freelance |April 2010-October 2017
● Responsible for conceptualization and execution of political/business campaigns for print, web, and social media.
● Created designs and production of graphics for mailers, flyers, and social media posts.
● Developed campaign messaging to increase awareness and voter engagement for Arizona state senate campaigns.
● Manage multiple social media platforms, including content development to increase engagement.
● Served as a liaison to the public, clients, and media for crisis communication issues and earned media.
Education
ASSOCIATES OF APPLIED SCIENCE | Glendale Community College|Public Relations
JOURNALISM CERTIFICATE | Paradise Valley Community College
Professional Development
Leadership Fellow | Leading for Change (LFC) | May 2016
Crisis Communications Training | Dairy Management Inc. | January 2018